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Team Lead, Performance Marketing

Performance Marketing
Ho Chi Minh City
Job Description


Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station. 


  • Responsible for leading the development of digital acquisitions strategies across paid and owned & earned channels.
  • Maintain an extreme focus on detail while managing marketing campaigns across multiple online channels.
  • Oversee performance campaign management and reporting, including in-depth analytics of LTV, CPA, ROAS, ROI, and incrementally.
  • Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new opportunities.
  • Innovate and implement tests and learn strategies and drive scalable results. Develop and pioneer recommendations of new tactics and strategies to test through our paid digital media efforts
  • Mentor the talented individual contributors and leads on your team to grow their own analytical, communication, and leadership skills.
  • Utilize data-driven methodology, analysis, and measurement to improve effectiveness and efficiency of our performance channels.
  • Partner with Data Analysts on reporting, tracking, and forecasting to help evaluate program performance across all online acquisition channels, aiding in the development of future strategies.
  • Apply critical thinking skills to identify and size new acquisition opportunities, assess customer impacts, and make new recommendations to drive business growth.
  • Closely manage a sizeable marketing budget to drive Katalon’s strategy and business goals, maximizing profitability of the performance marketing spend
Job Requirements
  • Excellent command of both written and spoken English.
  • Proven experience in developing and managing marketing budgets to support business objectives.
  • Experience in multi-channel marketing management, including building, launching, and reporting on campaigns using HubSpot, Salesforce, or similar CRM tools, as well as marketing automation.
  • In-depth knowledge of digital marketing tactics, including SEO, SEM, SEA, SMA, etc..
  • Proven experience in a similar management role, preferably in the SaaS industry.
  • Proactive approach to identifying opportunities for process improvement and implementing innovative solutions to drive efficiency and effectiveness.
  • Strong problem-solving skills to address challenges and adapt strategies in a dynamic and competitive market landscape.
  • Strong experience in setting, forecasting and tracking budget expenditures, and making data-driven decisions to optimize spending.
  • Ability to effectively allocate resources across various marketing channels and initiatives while maximizing ROI.
  • Demonstrated ability to establish key performance metrics and drive measurable results to deliver positive ROI on marketing investments.
  • Strong analytical skills to analyze campaign performance, identify areas for improvement, and optimize strategies to achieve ROI targets.
  • Experience in collaborating cross-functionally with Campaign, Web, Product Marketing, and other departments to align efforts with overall business objectives.
Job Benefit

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

  • Attractive compensation package: Embrace periodic performance and 13th-month bonuses;
  • Generous time-off: Enjoy 19 annual leave days, supportive allowances, and public holidays;
  • Vibrant international workspace: Fostering an Agile Culture at Viettel Building, D.10, HCMC;
  • Premium healthcare coverage: For both you and your loved ones;
  • Exciting company events: Embark on summer trips, annual parties, team-building activities, and so much more fun are waiting for you.!

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.

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