Senior Manager, Campaign Marketing (ABM)

As a Marketing Campaign Manager at Katalon, you will play a critical role in driving demand generation efforts to achieve sales goals within an assigned geographic or firmographic market segment. Your responsibilities will include:

• Strategizing and Executing Campaigns: Develop, execute, and optimize data-driven demand generation campaign strategies to meet and exceed sales targets.
• Integrated Marketing Campaigns:
• Crafting and implementing strategies for campaigns.
• Aligning cross-functional teams for seamless execution.
• Developing audience segments and email nurture programs.
• Managing top-funnel virtual events and analyzing campaign performance.
• Experimentation and Testing: Apply an experimentation mindset to campaigns, leveraging A/B testing and other methodologies to continuously optimize performance across all channels.
• Persona-Based Buyer Journeys: Collaborate with internal marketing teams to create prescriptive, persona-driven buyer journeys that underpin the campaign strategy.
• Cross-Team Collaboration: Work with other marketers and company stakeholders to ensure alignment on messaging, timing, and multi-channel campaign execution.
• Partner and Competitive Campaigns: Integrate alliance partner campaigns and competitive positioning into overarching buyer journeys and segment strategies.
• SDR Alignment: Partner with SDRs to assess campaign results, gather feedback, and generate actionable optimization ideas.
• Marketing Automation: Use tools like Hubspot to build automated email nurturing workflows that engage and convert prospects throughout the buyer journey.
• Performance Reporting: Deliver regular reporting on campaign performance, providing actionable insights and progress updates to stakeholders.
• Process Documentation: Maintain clear and transparent documentation of processes in an accessible handbook.

• Experience:
• 4+ years in developing and managing multi-channel marketing roadmaps.
• Proven success in metrics-driven environments focused on measuring the impact of tactics and channels.
• Audience Insight: Deep empathy for developers and IT leaders, with a commitment to accelerating their success through meaningful and relevant communication.
• Project Management:
• Ability to manage multiple, intersecting projects with strict deadlines.
• Strong organizational and communication skills.
• Impeccable attention to detail.
• Technical Skills:
• Proficiency in marketing automation software (Hubspot preferred).
• Experience with CRM platforms like Salesforce.
• Knowledge of A/B testing, experimental design, and campaign analysis (experience with attribution reporting is a plus).
• Teamwork and Independence:
• Flexibility to work both independently and collaboratively.
• Willingness to adapt to dynamic team needs and responsibilities.
• Industry Knowledge:
• Experience in B2B software marketing.
• Familiarity with or a willingness to learn Katalon tools and software.
• Alignment with Values:
• Commitment to working in alignment with Katalon’s values and mission.

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our word for it. Take a better look below!

• Total Remuneration: Satisfying your financial goals through competitive compensation and periodic performance bonuses.
• Well-being & Work-life Balance: Staying healthy through comprehensive health plans, flexible work arrangements, and generous paid leaves.
• Statutory Compliance: Labor compliance with local regulations that ensure employee security.
• Work Facilities & Accommodation: Top-notch equipment, supportive allowances, and A-class facilities.
• Diversity, Equity, Engagement, & Inclusion: Becoming part of a global team that celebrates differences, equal opportunity, and meaningful employee recognition.
• Growth & Rewards: Thriving professionally through employee enablement, a culture of trust, and rewarding performance.

Katalon is proud to be an equal-opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.