Senior Performance Marketing Specialist (SaaS, B2B)

Founded in 2016, Katalon is the leading provider of a modern, comprehensive quality management platform. Katalon Platform enables quality assurance, DevOps, and software teams of any size to deliver world-class customer experiences faster, easier, and more efficiently.

Since its first launch, Katalon has experienced tremendous growth, serving more than 100,000 users across 30,000 teams of all shapes & sizes, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, Standard Chartered, etc. Katalon is recognized as a top automation tool by prestigious review sites, such as Gartner, Capterra, and IT Central Station.

Katalon is headquartered in Atlanta, GA. For more info about Katalon, please visit https://katalon.com/

Responsibilities

In this role, you’ll:

• Develop and implement comprehensive performance marketing strategies for our SaaS products to drive customer acquisition, retention, and revenue growth.
• Plan, execute, and optimize performance marketing campaigns across various digital channels, including search engine marketing (SEM), display advertising, social media advertising, affiliate marketing, and email marketing, with a focus on targeting SaaS buyers and decision-makers.
• Conduct thorough market research and analysis within the SaaS industry to identify target audiences, competitive landscapes, and opportunities for campaign optimization.
• Collaborate with internal teams, including product management, sales, and customer success, to ensure alignment between marketing efforts and overall business objectives.
• Define key performance indicators (KPIs) specific to the SaaS industry and establish campaign tracking and reporting frameworks to measure campaign effectiveness and ROI.
• Continuously monitor campaign performance, analyze data, and identify areas for improvement to optimize campaign targeting, messaging, and creative elements within the SaaS context.
• Stay up to date with industry trends, best practices, and emerging technologies within the SaaS industry, and recommend innovative strategies to drive continuous improvement.
• Provide guidance and mentorship to junior team members, fostering a collaborative and results-driven environment with a specific focus on SaaS marketing expertise.

• Proven experience as a Performance Marketing Specialist or similar role
• In-depth knowledge of performance marketing strategies, tools, and techniques within the SaaS industry across various digital channels, including SEM, display advertising, social media advertising.
• Strong analytical skills with a data-driven mindset, capable of extracting insights from campaign data within the SaaS context and making data-backed recommendations.
• Proficient in using performance marketing tools, analytics platforms, and ad management platforms (e.g., Google Ads, LinkedIn Ads Manager, Google Analytics) with a focus on SaaS metrics and analytics.
• Demonstrated experience in managing large-scale performance marketing campaigns and budgets effectively within the SaaS industry.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners within the SaaS ecosystem.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced SaaS environment.
• Up-to-date with the latest industry trends, best practices, and emerging technologies in digital marketing and performance marketing within the SaaS industry.

At Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment. But don’t just take our words for it. Take a better look below!

• Attractive compensation package including achievable Quarterly Performance Bonus (up to 120% gross monthly salary) and 13th-Month Bonus
• 19 Annual leave days and other supportive allowances
• Flexible working time and place together with high-end working equipment at the high-class new office at Viettel Building (Dist. 10, HCMC)
• Diverse & International Working Environment with Agile culture
• Premium healthcare package for you and your loved ones
• A company trip every summer, an annual year-end party, team-building activities, and so much more fun are waiting for you!

Katalon is proud to be an equal opportunity employer. We care about our people and celebrate our differences. We want to work with talented, collaborative, and innovative people. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other characteristics protected by law.