SaaS - short for Software-as-a-Service - is more than just a buzzword. It’s a game-changing business model where software is delivered as a service, accessible anytime, anywhere.
Chances are, you’re already using SaaS products in your day-to-day life - think Google Workspace, Microsoft 365, Slack, Dropbox, or Katalon Studio. But beyond convenience, SaaS is powering one of the fastest-growing sectors in tech. According to Statista, the U.S. SaaS market alone is set to more than double - from $112 billion in 2020 to $233 billion by 2025. Meanwhile, Gartner projects global SaaS revenue to grow over 17% in 2022, with 60% of businesses worldwide expected to adopt at least one cloud-based product.
🎙️ Want to understand what’s driving this explosive growth - and how companies are unlocking recurring revenue at scale?
Tune in to a special episode of Vietnam Innovators - Vietcetera’s podcast spotlighting economic growth and business leadership - featuring Daisy Hoang, VP of Sales at Katalon, and Ruby Nguyen, COO of Vietcetera. Together, they unpack the power of the SaaS model and the strategies behind sustainable revenue growth.
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