The Katalon Career Blog

Fostering a healthy Sales team culture

Written by Katalon Communications | Jul 1, 2025 5:20:52 AM

The sales department directly impacts a company's revenue, but it's also a team that’s especially vulnerable to a toxic work culture. So, how can businesses tackle this issue?

Episode 3 of People People 2032, titled “Shaping Sales team culture - Lowering the ego to prioritize collaboration” features guest Daisy Hoang, VP of Sales & Success at Katalon. With years of experience building sales and talent culture across various markets, Daisy shares practical insights and strategies to foster a healthy and effective sales environment.

Together with host Ruby Nguyen, Daisy explores critical questions:

  • How does ego-driven behavior negatively affect a team’s culture?

  • Why is managing salespeople often more challenging than managing other departments?

  • And what are the best tactics to encourage collaboration within the team and across functions to drive higher productivity?

In the final part of the episode, Daisy answers real-world questions from employers, addressing common challenges that leaders and recruiters face when managing sales teams. Tune in now!